Take note of the term Conversion Rate Optimization (CRO). During the down economy, CRO will justify itself more than any other online marketing strategy. The reason being, CRO proves what online marketing strategies produce revenue.
Thinning budgets demand improved ROI. Quite simply, businesses can’t afford to waste resources. Money will not be spent without strong justification. CRO provides the best means to test, measure and justify online marketing strategies.
CRO has been slow to take hold. Mainly due to a lack of affordable choices, and reliable expertise. Until recently choices have been limited to free applications— such as Google’s Website Optimizer, or investing in high end enterprise applications costing thousands.
Zee Agonovic, the CEO of Hiconversion, a CRO software development company, sees CRO taking center stage very quickly.
“Online marketers are putting the cart before the horse,” he stated in our recent conversation., “All the money and effort is spent on generating web traffic and very little, if anything, is done about visitor conversion”. It doesn’t matter how many users visit your page, if they never take the next step.
After having the opportunity to see Hiconversion’s tool first hand, here’s five reasons you’ll be using Hiconversion in 2009.
With Hiconversion, you get the CRO benefits, at a much lower cost, with less complexity and a higher level of reliability than any other tool on the market.
Hiconversion’s patented algorithms don’t require large volumes of traffic. If your site generates 100 hits per day, you can get reliable data, and improve conversion rates.
Hiconversion utilizes a service based model, like Google’s Weboptimizer. There are no installs— you create an account online and begin testing. Creating multivariate tests has been reduced to simple point and click functionality. The tool provides the ability to create an unlimited number of test pages, for as many pages as you want. The tool gives you the capability to test unlimited page element combinations via a graphical interface. You can test entire conversion paths, almost eliminating the need for more complicated analytics reports.
With low site volume, 100 clicks per day, you can get reliable results within weeks. With 1000 clicks per day or higher, you get reliable data within days. Many users of the tool start seeing improved conversion rates before they even complete their testing periods. Hiconversion also comes with a complete set of out-of-the-box reports, including real-time and projected ROI analysis.
At $99 per month, you can’t find a better way to invest your money. You can get turnkey CRO services starting at just $995 per project, with a 10% CR increase guarantee.
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