Visits Versus Visitors– Insights Into Copy Quality

 

Visits vs. Visitors

We’ll define their meaning and benefit from their results. Looking at your website analytic report, visits compared to visitors seems simple. In a website analytics report, the two terms’ meanings differ somewhat than expected. Knowing the difference provides vital clues into the quality of your website copy.

 

The Website Analytics Report ‘Visit’

An analytics report ‘Visit’ means someone came to the site and established a session. They may have left the sight and returned within the session time limit (usually 20 or 30 minutes) without closing the browser. Two visits correct— No, this registers as one visit in your website analytics report. That’s because the user maintained their original session. The user switches web addresses without closing the browser. Assuming substantial web traffic numbers, many ‘Visits’ generally means many website hits.

The Website Analytics Report ‘Visitor’

Now consider the analytic report’s ‘Visitor’ metric. ‘Visitors’ means a visit from a new guest. This visit in theory came from a new source. Visitor statistics require a defined time frame. Look at the following example to understand the concept in practical terms.

Let’s consider a website analytics report that covers June 1 – June 30. An individual web surfer’s first visit to the site in June— June 3rd for example, registers as a ‘Visitor’ in the website analytics report. The same user returns on June 21st— this registers as a ‘Visit’ in your analytics report.

Visits:Visitors Ratio

Comparing Visits to Visitors provides valuable insight for judging your website copy. The ratio reveals the audience’s perceived quality of your website copy. Let’s look at what the analytics report reveals.

Visits:Visitors > 1: Quality Website Copy, Find New Market Segments
In fact, the higher this number— the more people are returning to the site. The site audience finds your website copy interesting, and returns frequently. You want to continue producing quality content. Make sure you keep adding new content. Determine if you can duplicate these efforts with another market segment.

Visits:Visitors<1: Improve Website Copy, Verify Market Segment
A very low number here indicates the audience perceives poor website copy. The visitors come– but seldom return. Review your keyword research, an adjustment often produces very different results. Think of unique web article ideas, or find a professional website copy writer. Keep driving visitors to the site. Your new website copy will compel more frequent visits.

Conclusion

By itself the Visits:Visitor ratio doesn’t provide all the numbers. It doesn’t account for the same visitor visiting from different locations. As well, we are assuming substantial site traffic exists to provide reliable data.

Beyond those assumptions, keeping good data over extended periods helps you. Developing a range for your ratio allows recognition of trends. Early trend recognition provides one more advantage in the highly competitive internet arena.

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